Hi, I'm Stephen.
I started this blog way back in the early 2000's as a way of venting my opinions about all things marketing.
I still do that, (mostly the venting has moved to Twitter), but the blog has grown up (a bit) and now it's here to help share some of the stuff I've learned, and that I have data, not just opinions about.
What you'll get most of, is how I've made a living since the early 90's. Building big lists of prospects, and making them offers. Mostly using email. Mostly selling “invisible things” like information, consulting and software.
Some people say I'm pretty good at it:
I learned online marketing skills the hard way, pre-Google, pre-YouTube, through trial and error, testing and improvement, long nights and strong coffee. This is the blog I wish I'd had back in my 20's.
Since then, the challenges have changed.
Once, building websites was hard, but traffic was easy and cheap. Now it's the other way round. Anyone with an ounce of persistence and imagination can start building an email list and selling online.
But that ease has opened up competition, so now the challenge is to stand out and be convincing. To turn increasingly expensive and hard-won traffic into customers and repeat customers.
That's where I come in.
I help people selling digital products in competitive marketplaces to build simple, scaleable campaigns that turn traffic into customers at scale.
If you've got this far, you're probably interested in growing your own audience that you can sell to. If you like this, you'll love my emails.
Sign up and you'll get my ebook on how to create outstanding offers. If there's a silver bullet in online marketing, this is it.