This blog has grown a little dusty over the last year. The thrills and spills of Shine Marketing’s second year meant that it has taken something of a back seat so I was very grateful for a Firefox extension that Katy Howell of immediate future pointed out to me just before Christmas.
ScribeFire is a neat [...]

After some serious techno-envy of my commercial director’s new BlackBerry, one of our clients - Jelly Communications - has just helped me out in the shape of a shiny new BlackBerry 8820.

A big thanks for them, for talking me through the different models so I don’t end up with another tragic choice like my old [...]

In my last post I introduced the idea of the four skills needed in an online publishing business:

Technical
Editorial
Marketing
Sales

The scariest of these is often the first hurdle to overcome once the idea for a new site pops into your head, and the burning desire to become the next Rupert Murdoch overcomes you.
This post delves a little [...]

Over the last year I’ve worked with a number of online publishing businesses at different stages of development. They’ve ranged from one-man bands to multinational business information providers, but all of them ave been able to boil down their problems to one of the four following essential functions.

Technical
Editorial
Marketing
Sales

If you’ve ever dreamed of online riches from [...]

I’ve recently added a new affiliate marketing offers blog to the Shine Marketing website, solely aimed at keeping in touch with affiliates who are promoting the various affiliate programmes we represent:

Zelens Skin Science on Webgains
The OfferX Quiz on Affiliate Future and Affiliate Window
Kiss Chase Gifts on Affiliate Window

The blog is just for new programme announcements, [...]