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Quicker blogging with the ScribeFire Firefox Extension

Posted by Stephen Pratley on Thursday, January 1st 2009   

This blog has grown a little dusty over the last year. The thrills and spills of Shine Marketing’s second year meant that it has taken something of a back seat so I was very grateful for a Firefox extension that Katy Howell of immediate future pointed out to me just before Christmas.
ScribeFire is a neat [...]

Topics: What I learned today    
3 Comments

Upwardly mobile at last

Posted by Stephen Pratley on Thursday, October 2nd 2008   

After some serious techno-envy of my commercial director’s new BlackBerry, one of our clients - Jelly Communications - has just helped me out in the shape of a shiny new BlackBerry 8820.

A big thanks for them, for talking me through the different models so I don’t end up with another tragic choice like my old [...]

Topics: Asides, Off Topic    
No Comment

Building your online publishing business #1 - the CMS

Posted by Stephen Pratley on Tuesday, August 26th 2008   

In my last post I introduced the idea of the four skills needed in an online publishing business:

Technical
Editorial
Marketing
Sales

The scariest of these is often the first hurdle to overcome once the idea for a new site pops into your head, and the burning desire to become the next Rupert Murdoch overcomes you.
This post delves a little [...]

Topics: Affiliate Marketing, Blogging about Blogging, Online Publishing, Online advertising, Website design    
2 Comments

The Four Corners of an Online Publishing Business

Posted by Stephen Pratley on Monday, July 21st 2008   

Over the last year I’ve worked with a number of online publishing businesses at different stages of development. They’ve ranged from one-man bands to multinational business information providers, but all of them ave been able to boil down their problems to one of the four following essential functions.

Technical
Editorial
Marketing
Sales

If you’ve ever dreamed of online riches from [...]

Topics: Affiliate Marketing, Blogging about Blogging, Online advertising, SEO, tips for affiliates / publishers    
1 Comment

A new affiliate offers blog.

Posted by Stephen Pratley on Wednesday, July 16th 2008   

I’ve recently added a new affiliate marketing offers blog to the Shine Marketing website, solely aimed at keeping in touch with affiliates who are promoting the various affiliate programmes we represent:

Zelens Skin Science on Webgains
The OfferX Quiz on Affiliate Future and Affiliate Window
Kiss Chase Gifts on Affiliate Window

The blog is just for new programme announcements, [...]

Topics: Affiliate Management, Affiliate Marketing    
No Comment
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Stephen Pratley I'm Stephen Pratley, a marketing consultant, agency owner and part-time affiliate marketer.This blog is about my activities and opinions in the online marketing world

If you're an online retailer or publisher and would like to know more about how I can help you grow your business online, get in touch with me at Shine Marketing, my online marketing agency.

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